On my way home yesterday, I heard an advertisement on the radio regarding Mountain Dew and World of Warcraft. The announcer happily told me to log on to the website so I could claim my super cool (and free) robot pet. Pet collector that I am, I immediately jumped at the opportunity. Now, I have no desire whatsoever to drink the new World of Warcraft Game Fuel flavors– a citrusy red for the Horde and wild berry blue for the Alliance– but I still feel tempted to buy the product for the sake of the WoW geek buried deep down inside me.
This is something that is, in my mind, becoming more and more common. Drinks and other products featuring games in order to boost sales. I generally avoid buying Mountain Dew (save for the occasional AMP), yet here I am logging onto their website to claim my robo-pet, battle fuel for my robo-pet, and contemplating buying a product that I do not want solely because I enjoy the game.
So, I will leave you with this question. Have you ever bought a product just because it features one of your favorite games? In the meantime, I am going to go frolic around Azeroth with my new buddy.