Although many World of Warcraft players seem deeply engrossed in the world of Azeroth, it is apparent that they do care greatly about life outside of the game. On August 3rd, 2011, Blizzard announced that as of July 31st, 2011 the players of the massively multiplayer online role-playing game had raised $1.9 million USD in sales of the Cenarion Hatchling pet. The $1.9 million will be donated to help support the ongoing tsunami and earthquake relief effort in Japan.
In May, Blizzard announced that for every Cenarion Hatchling pet purchased between the date of the announcement and July 31st, 2011, 100% of the ten-dollar adoption fee would be going to assist victims of the disaster; the community responded by opening their hearts and wallets widely! The Cenarion Hatchling, for those who don’t play World of Warcraft, is a companion pet that was added to the game in patch 4.1.0 in April 2011. Companions are in-game pets that cannot attack or be attacked and are usually just for show, however certain companion pets will attack “critters” and the Clockwork Rocket Bots will fight each other in a rock ’em sock ’em robots style of fight. If you have an questions about companions, go to Blizzards Pet FAQ.
Finally, Blizzard would like to thank the generous spirit shown by the World of Warcraft community who continue to inspire and humble them!