News: The Online Pass – A Limited Time Offer

EA Logo
EA Logo

Fantastic news this week for fans of EA’s Online Pass technology, with EA graciously offering to supply owners of new EA titles with replacement passes gratis, should their newly bought Online Pass be found to have expired – thus sparing them from being walled off from any chance at comfort.

It was discovered this week that many of EA’s Online Pass titles have an expiration date of either twelve or eighteen months after a NeoGAF forum goer by the name of Guy Legend posted a complaint regarding his newly bought copy of Need for Speed: Hot Pursuit containing an expired Online Pass code. Guy Legend’s claim was then substantiated by several other forum goers with similar stories to recount.

There are some as may be concerned at this turn of events, but it is important to stress that this is no cause for alarm – no sooner had EA been contacted by Joystiq regarding the matter before they came through for their customers like a boss, pledging free substitute passes for any consumer tardy enough to buy a game with an expired code – home run customer service! EA’s PR spokesperson stopped short of informing owners of how they may avail themselves of this benevolent service (an oversight similarly repeated in the documentation accompanying EA titles), but then one presumes that the EA customer service scavenger hunt is half the fun of purchasing one of their vaunted titles.

It is currently unknown whether other proponents of Online Pass technology, such as Sony and Warner Bros. Interactive, have a similar shelf life built into their titles’ complimentary codes, but if they do one hopes that their response will be as generous and attentive as that of EA’s public relations department.

4 comments

  1. This reminds me of when I bought a copy of Age of Mythology and its expansion pack a few years ago and Ubisoft shipped a code with it that worked perfectly–except that it was the exact same code in every other copy of the game they sold.

  2. But did Ubisoft have EA’s super generous code replacement policy?

  3. They had a limited number of reprinted codes that they said they’d give out if you mailed the game manual to an address that didn’t exist that you found on a website that didn’t work.

Comments are closed.